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I am Global - I need a Global Agent - I need a Big Travel Management Company!
Really? Why? Over the years, I have lost a few clients. Never through want of attention - there is a saying "No account was ever lost on price or won on service" - and all of the clients I have ever lost have been due to my clients being taken over by a larger firm, or through some overseas parent company dictating that all its outposts must book through a particular "global" travel agent.
What I have never been able to grasp is why organisations feel that they have to have a global agent (or TMC - Travel Management Company) - that somehow having a TMC will save them a lot of money. Having seen many of the large TMC's, I still have serious doubts. Let's take a closer look. Before we start, I will say that some of what is talked about below, is contained in some of my other articles.
The main objective of any client is to get their people moved about as efficiently as possible. By efficient, I mean the most cost effective solution to any travel requirement. I do NOT mean "the cheapest" - I do mean to attain best value for every travel dollar that has to be spent. There is a world of difference between "best value" and "cheapest". Indeed, I can list many, many occasions when the cheapest has been the most expensive answer to a travel requirement. Of course, this assumes that people really need to be moved about in the first place; after all, the easiest and quickest way to save travel dollars is not to travel in the first place.
My job is to do just that - move people, cost effectively. You worry about the selling and the million dollar deal and I will worry about getting you to the right office at the right time. So, what differences are there in my getting you there, to a big TMC getting you there?
The Purpose of Business Travel
Centralised Accounts - All the invoices and reporting to one central source from one central source.
Open your wallet. Have you got a credit card? If you have a credit card, specifically one of the business cards and even better, the specific airline business cards, you have global centralised reporting. AirPlus, Diners and Amex all do a centralised reporting programme. Each of their programmes can cover all and any aspect of travel - even expenses. Some of them will even give you longer credit terms than that which you will get from a TMC (who will probably require that you use one of the card systems anyway). You can take your flexible friend anywhere and more importantly, book anywhere. You still have a highly efficient reporting system. Remember, Diners, Amex and AirPlus do reporting, that is their function in life. They are very skilled at it and know and awful lot about it - much more than any TMC ever will.
TMC's, of course, do offer their own reporting systems. Great. You can now have reports about reports, or back up the first set of reports with another set, cross anaylse them, resolve differences. You should be able to easily add at least one if not two clerks to your firm's payroll for that task alone. Great saving! I have often seen, when visiting potential clients, piles of monthly, weekly, annual and for all I know, daily reports, gathering dust on potential clients' shelves. Reams and reams of paper - 90% clearly unread! They may have them, but they sure as anything do not know what to do with them! Stop and ask - What do you actually want a report for? Reporting can fall into two categories - Reports so that people know where they are at and what is going on, and reports made to make sure less experienced staff are doing their alloted tasks properly. The latter type, especially, are more for the benefit of the person providing the report than for the recipient.
So, if you want centralised, comprehensive reporting, get your travel (and expense) management on a credit card. Not on a TMC.
What do I want reports for?
We all like reports. We do not all manage, however, to ascertain what we want them for in the first place. The average TMC will tell you that they can report this and that but at the end of the day, if a person went from New York to Boston on Monday and back on Tuesday - How many different ways do you want it analysed? Unless you, the client, have an in depth knowledge of airline pricing and operations, it is unlikely that many reports will mean that much. Many TMC's tell you what "useful" reports you are going to get. In fact, if any travel agent you employ is doing their job properly, the only report you should need is a departmental analysis of the monthly bill. Sure, there are some things that are of value - though more on an annual basis - such as how much has been spent with each travel supplier (airline, rail, car rental or ferry company) - as these can be useful when one finds that your account is big enough to warrant a travel suppliers' individual attention.
The TMC's offer Global service! That old chestnut. Let's just go back to our credit card for a minute. It's 0200 in the UK and you are in Hong Kong. Something has happened that means you have to be back in the UK stante pede. What do you do? Well, you can call your TMC. Give your name, answer the security question, wait while someone sorts out who you are, what you are and what is going on and, and. Or you can just call the local airline reservation office and rebook. If you have a flexible business class ticket, no cost is involved anyway (so why add a fee?) and if you do not, then you always have the flexible friend - that is precisely what it is for. Further, if you have a good frequent flyer card with that airline, chances are they are going to bend over backwards quicker than any TMC local office (who, by this time, are just trying to reboot some computer to try and find details about you, who you are and what your are!) My own clients demand more - they have my mobile number. I am expected to know their voice, where they are and be prepared to fix something on a 24/7 basis. Naturally, I have a holiday backup - but from a group of people who have the same ethos and who are in same country as I am - not some sub-contracted call centre somewhere East of Suez. What is strange, is that the sort of scenario listed above does not happen that often. Changes do happen "on the hoof" though usually these occur during (relatively) normal hours. At the end of the day, as long as you have a credit card in your pocket you have a global service. What is more, with the credit card, that service is more or less, free.
Service is important. So is added value. Are you going to get better service or greater added value with a large rather than a local agent? A TMC works on fees as do smaller agents. The difference is that the TMC is essentially motivated by those fees. A smaller agent is motivated by doing everything possible to retaining you as their client - and that motivation can easily overtake the desire to earn fees.
The Quality of Business Travel
I have often found myself telling a client to book something themselves on-line - strange action for an agent who earns money from fees. What is driving this is the question of added value. If a flight is a simple low cost carrier, which is booked on that carriers website, what value have I added? A TMC will just book the thing on the website and send you the bill for the flight and their fee. The smaller agent, with service and added value at the forefront of their mind, may well suggest that self booking is appropriate as the use of the agent adds no value to the travel request. It may well be through circumstance, that you, the client, still ask the agent to book for you; but the important point here is that you have been given the choice. An interesting little aspect of this comes with the staff - and the "laundering" of business travel staff. Many really good, independent, smaller business travel agents find that their staff are poached by the larger TMC's. Mainly because good business travel troops are very hard to come by. The ethos, not to mention the pay rates, are generally much higher in the independent sector and some of the best paid business travel staff are in the (smaller) independent sector. Large TMC's especially, take in "raw" staff and very often have to start their training from scratch - or re-train leisure orientated front line troops. The larger TMC's then supplement their front line with a smattering of ex-independent, quality supervisors who are brought in at a higher rate. That higher pay rate stays the same for longer which invariably means that the quality staff then leave to return to the independent sector. Or they return through frustration at the plethora and intensity of internal systems. (This neatly refers back to what is mentioned about "reports" mentioned earlier.) You, the client, do not see this. All you see are salesman or "relationship managers". It is unlikely that you will meet, let alone get a chance to interview, the people that are going to deal with your queries on a day to day basis. This is a vital, yet overlooked point - because, as I have said in other articles, any agent is only as good as the the person that deals with your specific request. Travel, business travel, is a curious beast. A good business travel agent is one who has matured. Has years of experience, has learnt all the wrinkles and work-arounds. It is the agent who has the skill of years that can see how to achieve the best value for any travel requirement. TMC's can rarely afford that experience and skill.
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